Discipline:
Social Media / Print Design
Client:
JCI UK
Year:
2020–21
Context
JCI UK is part of a global nonprofit network dedicated to empowering young people through leadership and development opportunities that inspire positive change. Led by its members, the organisation fosters collaboration, confidence, and community impact. For its 2021 academies and Motivation Monday campaign, JCI UK needed engaging social media content that reflected its energy and sat comfortably within updated global brand guidelines.
Approach
A series of social media graphics were created to promote the academies and celebrate members' achievements through the Motivation Monday series. The designs used clean layouts, bold typography, and dynamic applications of JCI's colour palette to ensure consistency across international platforms. Portrait photography and motivational messaging were paired to create a tone that felt approachable and professional, helping the visuals hold their own within JCI's broader digital presence.
Impact
The campaign strengthened JCI UK’s online engagement and reinforced its connection to the global JCI brand. The visuals communicated professionalism and positivity, supporting the organisation’s mission to empower young people and celebrate leadership within its community.
