Discipline:
Campaign Design / Social Media / Print Design
Client:
Reducing Parental Conflict East Midlands
Year:
2026
Context
Reducing Parental Conflict East Midlands developed a regional awareness campaign tied to Children's Mental Health Week and Valentine's Day, focused on supporting healthier communication within families. The campaign aimed to raise awareness of how parental conflict affects children's emotional wellbeing, while encouraging the kind of small, practical changes that help children feel more secure. A cohesive suite of materials was needed for use across schools, Family Hubs, local authorities, healthcare settings, and community organisations throughout the region.
Approach
The project involved designing a multi-platform campaign toolkit covering social media assets, posters, digital screen graphics, and supporting communications materials. Working from a detailed behavioural communications framework, the visual approach prioritised warmth, accessibility, and clarity. Friendly colour palettes, approachable typography, and carefully considered messaging helped communicate sensitive themes in a way that felt supportive and non-judgemental rather than prescriptive.
Consistency across formats was central throughout, ensuring the campaign remained recognisable and adaptable across different organisations and settings. Alongside the English-language materials, the campaign was also adapted into Polish to support wider accessibility across regional communities. This required careful attention to how translated content affected hierarchy, spacing, and layout, with elements restructured to accommodate differences in language length and rhythm while preserving the overall visual balance and readability of each format.
Impact
The final campaign materials created a unified regional presence that supported engagement across digital and physical platforms. By combining accessible messaging with a consistent and approachable visual system, the campaign helped communicate evidence-informed guidance to parents and carers in a way that felt supportive, practical, and easy to engage with.
