Discipline:
Digital Design / Print Design
Client:
Dusit Thani Maldives
Year:
2020–22
Context
Dusit Thani is a world-renowned luxury hotel group known for its exceptional resorts and refined guest experiences. Set against the natural beauty of the Maldives, their Easter vacation campaign needed a fresh set of marketing materials that reflected both the sophistication of the brand and the resort's serene, unhurried atmosphere.
Approach
The project involved creating a printed brochure and an interactive newsletter to showcase Dusit Thani Maldives' Easter offerings. The brochure paired high-quality imagery with elegant typography and a clean, spacious layout, letting the visual quality of the resort do the heavy lifting while keeping the design calm and considered. For the newsletter, interactive elements and dynamic visuals extended the campaign digitally, aligning with Dusit Thani's global brand standards while capturing the resort's unique sense of place.
Impact
The new materials elevated the visual identity of the Easter campaign, helping to highlight the exclusivity and beauty of the resort experience. Together, the brochure and newsletter enhanced brand perception, strengthened audience engagement, and reinforced Dusit Thani Maldives’ reputation for thoughtful, world-class hospitality.
